Gaming giant Electronic Arts and world football body FIFA ends their nearly three-decade partnership, effectively pulling the tide on one of The world’s most successful video game Perks collected in billions of dollar.
EA made “Important Offer” for FIFA for Eightyear period of exclusivity across all of Viva gaming and e-sports rights. still football body He was unwilling to lock up everyone of that it gaming And efootball rights with just one Familiar Resources Publisher with He told Reuters on Tuesday.
FIFA said it will launch new football video games developed by the third-party studios and publishers, but added awarded new short-term To EA Sports to launch a file new FIFA 23 later this year year.
EA had indicated months ago that the relationship was about to end. company current contract was set It expires after the 2022 World Cup in Qatar. with The football body Seeks to increase revenue and EA pushes to expand the FIFA brand to new Areas such as NFTs and highlights of real games.
FIFA was trying at least double The New York Times reported that it receives $150 million annually from EA Sports, its largest trading partner, adding that there are different expectations. of what or what should be in it in a new an agreement.
However, both entities are reported to adjusted To maintain the partnership until the Women’s World Cup next the summer.
EA said it plans to launch a new brand version of The game”EA Sports FC,” in 2023 would be more Over 300 licensing partners, including the Premier League, La Liga and UEFA.
Will licensing deals help EA retains most of The world clubs and famous stars with they teams And tournaments, although the World Cup and other tournaments controlled by FIFA events They will no longer be included, the New York Times reported.
