What are Generation Z doing on social media? Which of them are used most often? Vogz did some research panel 1000 young people aged 18 to 24 to understand comment they were afraid of social networks, advertising and e-commerce.
Favorite networks TikTok and Twitter
Thus, the 18-24 year old group approves of the network. social TikTok (named favorite network by 22.5% of respondents), followed by Twitter (21.2%) and Instagram (18.9%). An understandable trend, as other market research shows that the youngest are turning to the video format more. But not only because the elders are also beginning to be seduced by the Chinese application. With its very short vertical videos that can be watched endlessly, TikTok has found the magic formula. It’s all in short son value, as among the respondents 3.7% gave Youtube as a platform favorite. End of an era. Among networks in decline, on can’t miss Facebook, clearly unloved by young users. Only 5.9% of respondents named Mark Zuckerberg’s network as a favorite. Finally, note that Snapchat, which was once the preferred platform for this segment populationhas lost its luster. Net social the ghost seems to be hitting a younger target if it refers to recent market research.
Amazon, king of e-commerce
When it comes to online shopping, 22.6% of respondents go to the Amazon website. The American dominates his opponents with his head. Fnac is not mentioned as a platform favorite than 4.6% of those surveyed. Next comes Shein, a fashion specialist at very low prices (4.5%), followed by Nike (3.5%). Don’t see it as a tendency to be influenced by advertising. Generation Z seems to be better than older adults at identifying advertising content. 31% of them say they identify them systematically, 25% often make a difference. No, what tips the scales among these young buyers is customer reviews. According to a study, 60% of 18-24 year olds surveyed make sure to check reviews before buying. Influencer operations don’t go so well anymore. Only 8.7% of respondents say they trust influencer reviews, 33.9% are wary of them, and 43.5% rarely trust them. Like what…
