Japanese Sony launches a new The brand that will present the PC gaming gearthe company announced Wednesday, as you try compete for a share of profitable gaming Accessories market.
Sony is looking to expand beyond the flagship PlayStation console and increase revenue from other segments, including PC and mobile gaming.
The gaming Accessories market of items used before players $3.88 billion worldwide in 2019 according to Grand View Research.
Sony first Offers from her new The Inzone brand will be three wireless Headphones and two screens, the most expensive of which will hash for Suggested $899.99 in United State.
“The market has been expanded with a higher benefit in gaming with Spread of Esports tournaments and progress of gaming entertainment,” Yukihiro Kitajima said, head of Sony game business Marketing and office in a permit.
“Too late” in the “desperate congestion” segment, said Serkan Tutu, CEO of Sony. of game Kantan Games Industry Consulting Company.
Microsoft competitor already Well positioned, all along with competitors like Razer, although Sony will bring it unique The equipment features, he told Agence France-Presse (AFP).
company decision to enter market Now linked to its “vigorous plan to increase sales of PC and mobile for Toto said the PlayStation console will reach about 50% by fiscal year 2025.
She seems to think that goal he is easier To achieve it by taking advantage of its location in Devices to raise awareness among PC gamers. “
