Instagram keeps changing. What if the latest network updates social were mainly aimed at making it a video platform comparable to TikTok, the latest innovation should soon overshadow Google Maps. In a recent story, Mark Zuckerberg announced a major update to the Instagram map. Where before you could only find posts, now the Instagram map also lets you find places. “Today we are introducing a new map available for viewing on IG,” the Meta boss said. “Now you can find popular local businesses near you and filter by category. »
I like the instagram update on map search peak.twitter.com/tdrf5qOine — Ani. (@sele_lailailai) July 20, 2022
According to TechCrunch, the new map lets you search for places, use filters, and navigate the map. Basically, instead of looking for restaurant or activity on Google Maps, the user will now be able to use the Instagram map to find popular places nearby.
Social networks become competitors of Google
Google already competes with social media because its YouTube platform provides services similar to TikTok, Instagram, etc. However, these social media platforms are also increasingly competing with Mountain View’s flagship products, including Google Search and Google Maps. This was mentioned recently by Prabhakar Raghavan during a conference. In fact, younger users are increasingly turning to social networks like TikTok or Instagram to learn something new, instead of going to Google Search or Google Maps. “We are learning time and time again that new internet users do not have the expectations and mindset that we are used to,” Raghavan explained. The way they search will also be different: young people don’t use keywords too often, but prefer to find content. via more immersive formats. “According to our research, about 40% of young people, looking for a place to dine, do not go to Google Maps or Search,” a Google spokesperson also said. “They go to TikTok or Instagram. » This data was collected via a survey conducted in the United States by Google among American Internet users aged 18 to 24 years.
