This is a real blow that no one expected. While Snap has announced a massive layoff plan for 1,200 employees, tricolor company Zenly, which has been run by the US group since 2017, is also concerned. And not a little, since the Parisian company is at the head of the network social out of 35 millions users will be closed. 70 employees will also be laid off.
Zenly, a very popular app in Asia
According to Figaro, the tricolor nugget had everything to look into the future serenely. Thus, since son acquisition by Snap five years earlier of the network social experienced an impressive growth from 120,000 to 35 millions users. Worse, the employees even received congratulations from their parent company last July and actions as a reward for the progress made. As Techcrunch explains, it’s not uncommon for tech giants to shut down apps after a few years, especially as part of restructuring and cost cutting. However, the closure of Zenly remains very unexpected due to its popularity. Despite everything, the application generates relatively little direct income from son activity as defined by Snap. According to our colleagues, a representative of the American company justifies this decision by saying that the company wants to refocus on its own application, which already has Snap Map functionality identical to Zenly. Specifically, it is a mapping service. social which allows you to determine the geolocation of your friends and exchange with them. But this news seems disappointing for this network. social little known in Europe and the USA, but very successful in Asia and especially in Japan. However, Snap seems to prefer to shut down the service rather than resell it to a competitor. Finally, Le Figaro reports that employees are now waiting to learn more about the terms of the company’s closure. Redistribution cell created place accompany them.
