Today, Meta’s revenue comes primarily from targeted ads that the company places on its social media platforms or elsewhere. apps and third party sites. However, now the group wants to diversify. And it should increasingly rely on paid features in the coming years. Currently, Facebook already includes paid features such as stars that can be sent during live video or paid Facebook groups. However, until now, these paid features have not been a high priority. But as reported in an article published by The Verge, Meta is going to bet a little more on this source of income. And she just created a new group called “New Monetization Experience” in the organizational structure to look into this issue.
Ads won’t go away, but paid features should become more important
Vice President John Hegeman, who oversees the group, quoted by the US media, assured that Meta will continue to develop its advertising platform. He also explained that the idea is to prevent people from paying to turn off ads. “I think we see opportunities to create new types of products, features and experiences that people would be willing to pay for and happy to pay for,” he said. In the short term, paid features shouldn’t make up a significant portion of a company’s revenue. However, according to Hegeman, “if there are opportunities to both create new value and generate significant revenues, as well as provide some diversification, obviously it will be something attractive. And for five years for this manager possible that these paid features can make a difference. Unfortunately, he did not specify which paid features could be launched on Facebook, Instagram, and WhatsApp.
The meta is likely to draw inspiration from the competition
But in any case, Meta closely monitors what is being done in the industry. Indeed, its competitors are also diversifying their operations to have additional revenue streams on top of online advertising revenue. For example, Twitter already offers son A Twitter Blue subscription that allows you to take advantage of some of the benefits of the platform, including early access to new features. More recently, Snapchat launched its version paid, which would already be a hit. As for TikTok, it’s learning version paid the creators. “Obviously we’re paying attention to what’s going on in the industry,” Meta’s vice president said, according to The Verge article. “And I think there are a few companies that have done some interesting things in this area and I hope we can learn from and emulate them over time. Otherwise, be aware that WhatsApp Meta already offers a paid subscription to son whatsapp business app for business. This allows SMEs to use the same account on grand number of devices to better manage whatsapp communication with customers.
