But what’s going on in the Meta right now? Parent company Facebook just announced disappointing results for the quarter, and market sanctions weren’t long in coming, with the company’s share price down more than 19% after the market closed. AT cause : There is, of course, the context of an economic downturn that affects all major technology players – with rare exceptions. Advertisers are less willing to invest in campaigns, which has a direct and immediate impact on industry revenues. In addition, Meta face difficulties with targeting and audience analysis on cause new privacy rules introduced by Apple.
Does the Metaverse, betting on the future, distract Mark Zuckerberg too much from the dangers of the present?
The meta must also face competition from new players such as TikTok. But above all, the Meta bears the brunt of the risky game son boss Mark Zuckerberg around the Metaverse (according to him, the future of social networks, 100% in virtual reality). As well as a roadmap around AI, which is still trying to make those who follow the brand understand. comment Meta will reverse the decline in turnover that is currently affecting the group. To make matters worse, after the group just unveiled the Pro VR headset priced at over €1,500, the group is also already announcing the Meta Quest 3 later this year. Which doesn’t seem to give a product much time to sell without an alternative in face. Considering the fact that VR is not yet as promising as Mark Zuckerberg hoped. In announcing the results, the group estimated that the final turnover would be in the range of $30 billion to $32.5 billion – knowing that analysts were counting on their side more likely to be $32.2 billion. But the signals are red: profit net fell 52% in the quarter to $4.4 billion, lower than expected $5 billion. From son For his part, the Meta boss acknowledges “short-term issues related to turnover” but at the same time wants to believe that “there are fundamental factors to rejoin with stronger turnover growth.” Consequently, comment Is Mark Zuckerberg really going to break the Meta’s dead end? Obviously not changing course much. The group will be betting on TikTok-inspired short video formats, corporate messages and, of course, the Metaverse. Mark Zuckerberg has also tried to convince investors in his VR worlds, which he believes so much in, by assuring them that this bet will eventually pay off. Unfortunately, this has yet to be proven. “I appreciate the patience [des investisseurs] and those who are patient and keep investing [chez Meta] will be rewarded,” the Facebook Meta boss wanted to believe. The official wants to believe that the billions of dollars invested in Metavers are not a costly waste. And that, on the contrary, the firm has the courage to be a pioneer in the field of “historical importance”. Still, it’s hard to disagree with critics of Meta’s efforts in virtual reality. in design The Horizon Worlds app and its characters are not inspired by the future. In fact, everything exudes infographic language that seems to come straight from the 2010 decade when Nintendo released their Amiibo. In addition, the cost ticket The fees to enter the Facebook Metaverse seem very high to most users. And it’s not certain that beyond the vision of the Meta, Facebook users will actually want to spend as much time in the Metaverse as they already spend on their News Feed, Facebook, and its other more traditional apps in general. In short, for now the whole question is whether the Metaverse has a short and medium term future, able to son development. And investors seem to share those doubts. Income Reality Labs, division dedicated to the Metaverse Group fell 50% in the 3rd quarter and stopped at 285 millions dollars. deficit net rose to $3.7 billion from $2.6 billion a year earlier. The financial hole, which, although presented as a virtuous investment in the future, at the moment seems to primarily distract the entrepreneur from the reality of the dangers that threaten the company here and now, in fact, everything is shorter, but a gift.
