When Meta acquired WhatsApp, the app only offered a relatively basic messaging feature, allowing you to exchange text messages between two people or group messages. After the takeover, Mark Zuckerberg’s company made the app free and turned it into a communication channel between companies and their customers. And today, WhatsApp is breaking new ground with its Communities feature. This was introduced a few months ago and today Meta finally rolled it out.
More organized discussions
If you’re used to chatting on Slack or Discord, WhatsApp communities will be familiar to you. Indeed, Meta seems to have been inspired by these apps develop this innovation. Classic WhatsApp groups are suitable for your discussions with your parents and your uncles, or close circles of friends. On the other hand, for local group associations parents students, colleagues in the company with grand the number of employees or large groups of people who share a common passion, “Communities” are more appropriate. WhatsApp communities have a new tab in the app. © WhatsApp Indeed, in these communities, administrators can create multiple channels for each topic of discussion. This avoids the anarchy of message flows in the same channel.
A community can have multiple discussion groups.
For example, if you are in a community of gamers, you might have a channel for discussing tournaments and another for mutual help. In addition, admins will be able to easily broadcast announcements to all members. Employees restaurant may have one channel for discussing the menu and another for discussing the organization. And Meta gave WhatsApp some great business features, like the ability to make video calls with up to 32 participants, or the ability to transfer large files. A small advantage of WhatsApp is security. Indeed, just like in chats between people, messages sent in communities are completely encrypted. “Through Communities, we want to provide organizations, businesses, and other groups with the best way to communicate, and do so with an unprecedented level of privacy and security,” the messaging service said in a statement. “The alternatives available today require trust in the applications or software vendors that keep copies of your messages. We decided to protect your messages in the most secure way possible with end-to-end encryption.”
Other new features that will be useful in communities and solo groups
In addition, WhatsApp groups can now accommodate up to 1024 members. And admins can delete posts. The application allows you to create polls and respond to messages with emoticons. According to WhatsApp, these features are available throughout the app. But they will be very useful in communities. For the rest, remember that a similar feature has been claimed for the Facebook app. It combines Messenger and Facebook groups to allow communities to better organize discussions. WhatsApp is full of new features to make it easier to communicate and attract business. © whatsapp
BUT future machine in cash ?
Today, while WhatsApp is very popular, the app doesn’t make much money for Meta. Indeed, the app does not show ads in our discussions. To generate income, WhatsApp currently offers paid features for businesses as well as version payment from son whatsapp business app. And he possible which later Meta also offers version community surcharge, which would allow for new functionality.
