New initiatives from Turkey are leading digital transformation in different sectors. While the advertising sector has become digital quickly, the steps taken to transform Existing business was limited.
a team of Turkish advertisers and software developers Now launches a massive search engine in in order to predict the effects of Advertising. The platform will turn into a file digital library for Advertisers and advertising agencies before starting new projects.
Described as “alphabet”. of Advertising “Alladsof was founded by Turkish businessman and advertiser Nuri Guller and his associates team of 50 people.
The platform seeks to crowd-source a trillion-dollar The industry aims to open up to the UK and US markets after putting it into service in Turkey.
200k parameter
The platform that analyzes thousands of advertisements with Data label technology in 200,000 different parameters, aiming to become the most comprehensive advertising search engine in the world.
Alladsof founder Nuri Gulfer says The company will become a bedside platform for Advertisers and their agencies are open up to me world.
Ladsov aims to provide services in Four different stages first of who composed of Implementation of the search service. it’s working with the logic of Pay like you use” And features compensation of anticipation effect Before filming the advertisement when the fourth stage is running.
Brands that get the data right of Advertising and marketing sector which is of great importance place in economic parameters with In terms of scale and the impact it creates, guide their strategy decisions Accordingly.
was established in In the UK, Alladsof is defined as the most comprehensive advertising search engine designed Up to now produces solutions for “anticipation effect of advertisement”, which has so far seemed impossible thanks to the data technologies.
Platform features What is said to be the world’s deepest database of creativity, which breaks ads into atomic pieces in a space of 200,000 dimensions with Data label technologythus estimating ads with common features Different target audiences live in which country in the world like Or I don’t like it.
Can predict the effect of An advertisement before filming it, that is, while it is in the scenario stage, in light of the information in Database.
A $1 trillion industry
“the biggest problem of “Advertising, a trillion-dollar industry, still lacks an alphabet,” said Alladsof Gülver founder Alladsof Gülver. “When you ask consumers what kind of Ads are likeNot possible for an answer. This is why Ladsov set out with the goal of creating the alphabet of Advertising industry.
He told them at the beginning added more More than 15,000 ads have been posted in the last five years in Türkiye to their database with artificial intelligence and machine learning.
“with this featurewe have designed a system that allows Ad viewers live in Turkish for species identification of Advertisements of a woman, a man, a businessman, a housewife, or a student Likes and anticipating types of ads that will like based on on This identification.
Analysis of making technology ads
Thanks Alladsof, Brand Professionals who formed decisions related to marketing communications in triangle of the customer, competition And the brand through different sources and reports will be able to read the data related to these three topics from one platform for the first the time.
Alladsof, which includes a similar analytics interface offered by Google, Meta, or Adobe for branding professionals and agencies in field of digital Ad Analytics for TV ads, is fetching issue of Business Analysis Agenda for the first the time in the world.
Golfer said this technology brought along new profession Its name is “ad analyst. “
he announced that technologywhich only major advertisers will test in Turkish will start Its commercial life as a platform of February 2023.
Gülver stated that mutual funds and angel investors have shown great interest in Ladsov noted that they aim to become a bedside platform of Advertising sectors in the UK, America and Europe in 2024.
Turkey business stats
Meanwhile, around 1858 1 new Commercials aired in Turkey in 2022, prof decrease of 23% compared to 2021.
about 53% of Ads focused on brand image and 47% on Product promotion. while 71% of The ads conveyed their message by suggesting, 22% used the incitement method and 7% used the threatening method.
about 78% of Brands put their own labels in the center of their ads, while only 22% featured Customer vision.
Most representative target audience in The ads are for adults with Modern lifestyle. while acting of the target audience in need of money 167% increase in 2022, acting of average income group decreased by 45%.
informative tone of voice was more favourite in Commercials last year. The actor was an adult who More back in Commercials. The ratio of The appearance of adult actresses in Advertising increased by 22.4%.
The emotion that showed the greatest increase in The ads were jittery with a rise of 60.9%.
