Premier League teams I unanimously decided to stop the appearance of gambling sponsorships on the introduction of football jerseys starting in the 2026-27 season announcement made of the highest level in English league Thursday.
eight of The 20 clubs in the league currently It has betting companies as shirt sponsors, including Newcastle United (Fun88), West Ham United (Betway) and Everton (Stake.com).
United kingdom government Expected to publish a white paper – proposal for future legislation – on Gambling regulation.
According to a report in Ministers indicated that the white paper would not include restrictions on shirt sponsorship if a voluntary agreement was reached. the report added Sleeve deals are still allowed.
Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of Club shirts on match day…” league He said in a permit.
“the announcement After extensive consultation involving the league, its affiliate clubs and the department for Culture, media and sports as part of The government continues review of current Gambling legislation.
To help the clubs with Moving away from sponsoring gambling from the front the collective agreement will do begin .in the end of Season 2025/26″.
Premier League added he was working with last sports on “the development of a new code for responsible Gambling sponsorship.
British Culture Secretary Lucy Fraser welcomed the Premier League announcement.
“the vast majority of Adults gamble safely but we know footballers do role models who It has a huge impact on young people. we want to work with institutions like Premier League for doing the right thing for young fans, said Fraser.
“we will soon Bring forward White paper about gambling update protection for Gamblers and ensure Those who It is in risk of Gambling harms and addictions are protected.”
The big step, a campaign To end gambling advertising and sponsorship in footballAl said move it was a “great admission” of Harm caused by gambling sponsorships.
Gambling ads are not shown more who are they on Premier League shirts, worn by billions around world,” He. She added.
“but just moving logos for different segment of group with allowed pitch-side advertising and league The care to continue is completely incoherent.”
