Facebook is gaining popularity among videographers The platform even has the luxury of overtaking another service from the Meta group: Instagram This is due to the growth in popularity of short video formats and the implementation of place monetization tools for content creators Everyone who thought Facebook was dead and buried will be at their expense. The platform continues to attract 2.037 billion active users in April 2023. In France, at least 26.6 millions people connect to it on a daily basis, according to numbers provided by Digimind. A survey conducted by Influencer Marketing Factory confirms the popularity of the service among content creators. To see this more clearly, analysts actually surveyed 660 influential people in the United States last month. And the surprise was big, as it turned out that 17% of respondents consider Facebook their favorite application with an increase of 3. points compared to 2021. More impressively, the platform is now overtaking Instagram (also in the Meta group), which is getting score 16%, when two years earlier it had collected 22%. Another figure from this study than to delight the network social from Mark Zuckerberg. Indeed, 17% of influencers believe that Facebook is where they make the most money. progression out of 7 points compared to 2021, and Instagram fell by son side 5 points by 17%.
Why is Facebook becoming attractive again?
The question of size remains. comment Maybe-on explain this favorable turn of events? The integration of Reels, a short video format like those offered by TikTok and Instagram, seems to work very well. Similarly, Facebook has rolled out new monetization tools for videographers, and they have appreciated this approach. Finally, Facebook also remains the platform of choice for engagement. public a little older. There has been another rather subtle change in recent months that is changing the way the network works. social effectively. If you use Facebook regularly, you must have noticed that the algorithm offers a lot of content that you don’t necessarily follow but that is related to your interests. This is also done to the detriment of the publications of your relatives or pages to which you are subscribed. Either way, this fine-tuning brings the platform closer to the TikTok and Instagram competitors, where the accounts you follow aren’t always well represented.
