Dailymotion takes on a transformation The platform now relies on vertical videos like TikTok, but offers an opposite algorithm to that of TikTok, YouTube Shorts and Facebook Reels. Dailymotion is modernizing and presents its new strategy. Today, the French video platform claims 400 millions users per month. And he set himself the goal of reaching one billion users within 2 years. Thus, the recently announced changes are aimed at accelerating the growth of Dailymotion. Among the novelties is a new application, as well as a new algorithm, which is especially targeted at young people. In recent years, the platform has relied heavily on son a video player that can be used by the media to post their content and integrate into websites web. Meanwhile, the new Dailymotion continues the trend of vertical videos like TikTok and YouTube Shorts. But while other platforms benefit from user-optimized algorithms, Dailymotion wants to stand out in this regard.
I really like super the work of your teams @Dailymotion_RU peak.twitter.com/zVgZdec0Pr — Mathieu (@MT_FM5G) May 7, 2023
Daylimotion stands out
Its new “slogan” “changes ton feed” is a message addressed to all those who are tired of the algorithms of other platforms offering similar content. “Our new app aims to provide a healthier social experience where users can find content from established media and content from creators and creators offering a variety of points vision, promoting curiosity and open-mindedness,” says Maxim Saada, CEO of Dailymotion. The platform justifies this strategy with a study it commissioned from YouGov, which shows that 64% of Gen Z youth feel “drained in our collective ability to debate and share opinions.” So the idea is to respond to this demand for more diverse content, via an algorithm that wants to encourage the learning of new topics and other points viewing, even if the user’s interests are known. A rather special stream of Dailymotion will be provided not only with media content, but also with content from the creators. IN son announcement, the platform indicates that more than 200 creators have already created their accounts on the platform. And by 2024, the platform plans to have 5,000 of them,” BFMTV quotes Guillaume Clément.
Dailymotion already 400 millions monthly users in 145 countries. 9 out of 10 French internet users use our player. Very proud of the launch of the new version from @dailymotion today is the result of the hard work of the teams @dailymotion and support from @Vivendi.… — Maxim Saada (@maxsaada) May 11, 2023
So Daylimotion is inspired by the codes of modern video platforms like TikTok, YouTube Shorts or Facebook Reels for the format. But this one, however, takes a different approach when it comes to the algorithm that selects the content to be displayed to the user.
Dailymotion against the current
It remains to be seen if this new Dailymotion strategy, which stands out from the competition, will bear fruit. Indeed, the advantage of algorithms is optimized for the interests of the user and that it theoretically promotes engagement. Thus, the bet is not without risk. The advent of TikTok has forced competitors like YouTube or Facebook to reinvent themselves. YouTube launched a clone of TikTok called Shorts. And as for Facebook, it also launched son a new vertical format called Reels. When it comes to content, Facebook is gradually moving away from son old algorithm. Whether it’s Facebook or Instagram, news feeds are increasingly displaying AI-selected content based on what the user is truly interested in, regardless of the accounts or profiles they follow. So less friend content and more optimized content. And the Facebook and Instagram recommendation system is starting to benefit the platform. For example, presenting its latest quarterly results, Meta reported that thanks to Reels’ vertical videos and new recommendation algorithms, users are spending 24% more time on Instagram.
