US agency Ubiquitous is offering a dream job (or not): TikTok pay-per-view. Offers $1,000 for a 10-hour marathon or $100 an hour. Successful applicants will have to watch a video and fill out a document to inform the agency about platform trends. The job, which consists of scrolling through TikTok videos for money, exists. IN son In an ad titled “TikTok Watching Job 2.0”, influencer marketing agency Ubiquitous invites internet users to apply for the job, which, in short, consists of watching TikTok videos for 10 hours to spot trends. And the compensation offered is attractive, as for those 10 hours of TikTok, the agency is offering to pay selected internet users $1,000, or $100 per hour. In total, Ubiquitious will leave 3 candidates. Interested Internet users who must be over 18 years old, have a TikTok account, and be familiar with the app can apply on the agency’s website. You will need to fill out a form and write a kind of cover letter between 50 and 100 words. Candidates can also argue on Twitter to increase their chances of being selected.
The ubiquitous TikTok Watching Job 2.0 is open for applications for two more weeks! ???? Go to the thread to read the details and apply via the link below. ????https://t.co/GE1VAizNCq peak.twitter.com/j8RV55pRo8 — Ubiquitous Influencer Marketing (@Ubiquitous_HQ) May 15, 2023
Buzzing and/or data collection?
Is Ubiquitious trying to create buzz with this announcement, or will this activity be of practical use to the agency? It seems to be both. The announcement certainly made it into the headlines of the press, including CNN. And further son website, he also explains that candidates will also have to make a posting online social to evoke this experience by identifying the Omnipresent. But at the same time, successful applicants will be required to complete a document informing the agency of the recurring trends observed during those 10 hours. Accordingly, it allows these trends to be detected in the field. And Ubiquitious is also looking for “trend following” people. Either way, this isn’t the first time this agency has paid someone just to use TikTok. A similar announcement was already published in 2022. But during this previous campaign, Ubiquitous only retained one candidate. And the salary was 600 dollars.
OUR secrets TikTok algorithm
Obviously for a marketing agency observer TikTok video stream for a long time can effectively identify useful information. Remember, the thing about the TikTok algorithm is that it is optimized for trends and topics that users might be interested in. Unlike the algorithms of other platforms, TikTok (at least in the main feed) takes little account of the people a user follows. This algorithm is also in the process of reshaping web, since competition is a must, the Meta group draws inspiration from it. On Facebook and Instagram, Mark Zuckerberg’s company is showing its users more and more content suggestions (from unfollowed accounts). Meta also took inspiration from vertical TikTok videos by launching son Roller video format. And this change is paying off. During the presentation of their Q1 2023 results, the group indicated that time spent on Instagram increased by 24% thanks to these Reels videos and AI-based content offerings.
