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Pandemic-driven shift raises Turkish e-commerce volume to $25.87 billion

by John Pierce
July 3, 2023
in Business
2 min read
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E-commerce volume in Turkey prices rose to 381.5 billion Turkish liras ($25.87 billion) in 2021, sector official He said Saturday, as the coronavirus pandemic triggered leap in online the shopping.

The volume reached 226.2 billion Turkish liras in 2020, up 66% year-over-year From 136 billion TL in The year 2019, before the outbreak of the disease, stimulated a flock to e-commerce as consumers preferred safety and rest of home deliveries.

“We expect this process of The growing e-commerce will exceed 560 billion Turkish liras in 2022 with to be investments made again Related to consumer demands, “Association of Emre Ekmekji, Chief E-Commerce Operator (ETID) said.

At the same time, we believe that electronic exports will do so also Getting great Pushing force in 2022 with tax cuts, government support and investments global Ekmekji said in Declaration.

E-commerce was one of The biggest beneficiaries of The epidemic, as containment measures have been introduced millions To rest of online the shopping. and prosperity in online Shopping is expected to continue even after the pandemic.

the number of Orders increased 46% year-over-year to approximately 3.35 billion in 2021, Ekmekje said. The figure was 2.3 billion in 2020, where it jumped 68% year-over-year against 1.36 billion in 2019.

The ratio of e-commerce to general trade reached 17.7% last year data showed. He. She hit The highest level in November with 20.4%.

the number of companies operate in E-commerce volume rose to 484,347, according to ETID. jumped from 256,861 in 2020 and about 68000 in 2019.

The data showed an increase of 175% in Residence sector in e-commerce, 162%. in Food and supermarket sector 113%. in Travel, freight storage, 98% in Aviation sector 78%. in food sector and 26% in The clothing, footwear and accessories sector.

On a sector-by-sector basis, the data showed that the volume of e-commerce in home And small Home appliances have reached nearly 53 billion TL last yearfollowed by 24.2 billion Turkish liras in Clothes, shoes and accessories and 21.4 billion Turkish liras in electronics sector.

Ekmekçi stated that they expect growth and investments in The sector that gained great momentum for Two years with The epidemic, to continue with the same momentum.

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