If you find that the notifications sent by Twitter are rarely up to date, then you’ll be happy to hear that important improvements should be coming to the platform in this area. In a series of tweets, Jay Sullivan, Product Manager grand public announces the acquisition of Open Back by the microblogging platform.
1/ Today I am happy share what Twitter acquired @OpenBackHQIt has mobile platform that helps apps more involvement through device-side the control of pop-up notifications. — Jay Sullivan (@jaysullivan) April 12, 2022
According to him, this is a platform mobile which helps applications enhance the level of interaction by managing push notifications that occur on the user’s device.
Twitter wants to accelerate its growth by sending the right notifications
“The best push notifications lead people to the conversations that matter to them on Twitter. But inappropriate notifications are distracting. With some millions people visiting twitter via notifications every day, we want them to be timely, relevant and interesting,” says the manager. So basically, Twitter wants to improve notifications in its mobile apps so they get more people online. social. Presently, on not sure exactly what will change on Twitter in the next few weeks or months. But usually, thanks to this acquisition, Twitter should increase son Number of users. As a reminder, while other social networks use the number of monthly users as a benchmark to measure their growth, Twitter calculates the number of monetized daily active users. And in order to encourage people to open the app every day, there is nothing better than a good algorithm for choosing the information that will be sent in notifications. According to the latest official data, there are more than 217 people on Twitter now. millions monetized daily active users. In the last quarter, the platform added only 6 millions.
Twitter set a goal to have 315 millions mDAU by the end of 2023
The company has set very ambitious goals for the next two years. Indeed, this one is aimed at 315 millions monetizable daily active users by the last quarter of 2023. Twitter also aims to double its revenue to reach $7.5 billion by 2023. From now on, the company will be able to rely on the know-how of Open Back to try to get users to return to the application more often. Also, the fact that this startup manages notifications locally (on the device) should also be a plus in terms of privacy. “OpenBack and its talented team joining Twitter will help us improve our ability to deliver the right notifications at the right time in a way that puts people’s privacy first.” We are thrilled to have them join our herd and can’t wait to see their impact,” wrote Jay Sullivan. On the son The webOpen Back website announces the termination of its services from April 19, 2022. “We are very grateful to all our customers and supporters throughout our journey, car we’ve been working to make push notifications really put the user first. Thanks to Twitter’s positive impact on the world, we’re thrilled to be part of the Twitter team and continue to build the future of notifications there. OpenBack will close on April 19, 2022.on in a note posted on this site. In any case, despite the distractions caused by the entry of Elon Musk into son capital, Twitter continues to work on its improvements. As a reminder, Musk will not end up on the Twitter board of directors. But some media outlets believe he could launch a hostile takeover.
