the use of Smartphones have increased unprecedentedly during the coronavirus pandemic. people have made great progress in Shopping and sales through digital platforms. dead, owner of Platforms like Instagram, Facebook and Whatsapp that have millions of Users in Turkey, its influence is constantly increasing on global and local trade.
Meta Türkiye Country Manager Ilke Toptaş stated this just as it is around the world people in Turkey use Meta platforms to create and be a part of meaningful communities of these communities.
Toptaş confirmed that there are businesses that create a file community Through Meta and then create their own brand or grow their hobby initiative through platforms like Instagram.
“the conditions of epidemic period also Enable acceleration of digital Transformation in terms of Turkish economy. about 77% of small Business in Turkey in 2021 they said they use Facebook when setting up their businesses, and 1.7 million small and medium-sized enterprises, ie one out of Every two small and medium-sized businesses have active business the account on Meta platforms.
In addition, he said that since these platforms are equally advanced tools for Everyone, entrepreneurs who You have just They established their business also You have access Marketing tactics that benefit large companies.
about 80% of The people who use Facebook in Connected to Turkey at least every month one Project – Adventure on Facebook, while more from 210 million people about world be in touch with a business in Turkey via Facebook “Toptaş added.
5000 . training women
Toptaş also He said the company did more from 15 programs Training was given to over 20000 people in The first year of that it community A center called Facebook Station.
For example, with Our is the business program that we conducted in In recent years, we have provided training on The use of digital marketing tools to me more from 5000 women from different regions of Turkey. In electronic export oriented program SMEs are called off-limits, training is offered on how Meta products can be used effectively, as well basic information those companies need Involved in The digital worldDon is.
In the process, he said they are spreading their training to cities/regions outside of became Istanbul one of their top priority.
“Now, take one step so do we moving The community The centers we set up in Istanbul Association and Habitat for Different Cities of Turkish together with the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), “He added.
New Marketing environment
Toptaş . said technologies like increase reality (AR) and virtual reality (VR), namely building lumps of metaverse experienceHelp deepen the bonds between people.
He said more from billion people Uses AR and VR experiences powered by Spark AR and detailed on emerging metaverse economy.
Acceleration in Digitization enables adoption of AR and VR on widely, making it technologies more Important for brands as well. for example, in 2020, there was six-fold increase in Approval of AR between global companies. For example, Ray-Ban Stories, which we called Meta, are smart glasses allow users to take photos and videos, listen to music and answer phone calls. I think that content Producers economy will be term We will hear a lot in “The coming period will grow significantly,” Toptas said.
He said more from 50 million people in The world They define themselves today as content Producers, citing content producer economy survey conducted by the Influencer Marketing Factory.
“this is year Alone, see it content Product-oriented startups received more From 2 billion dollars in investments. It represents economy of About 14 billion dollars in 2021. We know who – which content Producers love formats like video and reels in particular.”
50 million dollars research finance
The gaming Sector rows first with 14% among the metaverse الخبرات experiences in Türkiye, followed by activities such as land purchasecryptocurrency, travel and sightseeing, Toptaş said.
“At Meta, we launched the two-year XR Program and Research Fund by investing $50 million in global programs and external research Aiming at – Aiming at building metaverse responsibly. have also invested 150 million dollars to help The next generation of content creators Adapting to the metaverse, funding high-quality immersive experiences that take way We learn to another dimension, and increase access through education technologyDon is.
