Leading Turkish e-commerce platform Trendyol and the United Nations Development Program (UNDP) launched a new project which you will hire digital technology To increase employment, improve production, protect cultural values and raise living standards in villages of Turkey.
The initiative was called “Villages”. of Tomorrow combines Trendyol’s technological competencies with United Nations Development Programme on-Earth experience in villager development.
will establish digital centers in Target villages digital technologies can reach for All. The centers will take a holistic approach, seeking to involve young people, women and people with disabilities.
The focus will be on one application technology To improve production culture. Local producers will receive training in Areas such as e-commerce, e-export, product development, marketing, branding, packaging, finance, and quality control. village products with Distinctive Anatolian brand will find a direct address path to end consumers.
The digital centers will also Spread smart farming practices, help local farmers increase yields, reduce Costs and protection nature. Coding and Algorithm and robotics Workshops will be organized for village children And the digital art Workshops for youths. centers will also Show digital Applications for Education, health services and computerized products design.
We aim to reach over 1 million dollars people in Five years,” Trendyol co-founder Begum Tekin said.
“As a globalization company was born in Turkey, we want to me ensure That products made in reach our land more people and find real the value. K technology Company, our focus on Close digital swears. With UNDP, we aim to improve well-being of people outside the pilot villages and reduce The differences between urban and rural areas.
Resident Representative of the United Nations Development Program in Turkey Louisa Fenton, for On the other hand, the Turkish villages full of creative energy,” but they often lack bridge need to acquire access For domestic and foreign markets for Their products, residents missing out on digital Innovations routinely populated by city dwellers enjoy. “
In partnership with Trendyol, UNDP aims to use digital tools to me build This bridge and show how Villages can avoid Universe left behind on The path Fenton said.
launch at first in Three pilot villages in south of Adana, southeast of Diyarbakir, western provinces of Izmir, villages of Tomorrow finally aims to reach total of 10 villages over five years. For each village, three focus products will be selected for development for The first year of The project. Neighboring villages will also benefit. expected to be share of new E-commerce pioneers in Villages will increase by 60% by time project has been completed.
