This is a study that goes against the flow of received ideas. According to researcher Andrew Winston at McCombs University in Texas, executives who consistently advertise themselves on Twitter get better jobs and higher pay than those who don’t.
Self-promotion is sometimes effective
The scientist explains: “People who actively promote themselves on Twitter make money on it. They get a return in time. We found that the idea of self-promotion is really valid and worth spending some time and effort promoting yourself on Twitter. To demonstrate his theory, Andrew Winston and son The team sifted through data related to CEO remuneration, CMOs,information and product and innovation managers who worked for 500 Standard & Poor’s companies between 2010 and 2013. This information has been matched with their private messages online. social. However, there are notable exceptions to this rule. Thus, some problematic messages may be noticed by hiring managers who are browsing the Internet looking for information about a candidate. in grand public also sometimes tends to think that executives are too arrogant if they show off too much about their work on the Internet. In any case, this study could provide insights to some junior workers who want better career prospects. As we stated above, it is still necessary to find relevant content to post.
“Try to think before posting”
It is interesting to note that last January we returned to the survey, which seemed to give the opposite feeling. Indeed, the cybersecurity company Kaspersky conducted a survey on the subject in the United Kingdom. This shows that 32% of respondents said they are embarrassed about their online postings during an interview. 38% also thought that if their future employers could see what they post on their accounts, they wouldn’t have chance be hired. Unfortunately, human judgment of others is often made in just a few seconds, and in this context a statement that is too controversial or inappropriate can be prohibitive in a professional context. David Emm, senior researcher at Kaspersky Lab, also offered valuable advice to Internet users: “It can be tempting to share something online because it seems like a good idea at the moment, but it’s always worth thinking about how to do it. “. post will be accepted by others, especially those who may become your employer or colleague. »
