The Saudi Arabian Football Association announced that it has signed an agreement with a company specializing in the management of assets and rights for sports advertising and marketing of Saudi Arabia and the women’s national team.
This partnership enhances opportunities to open new paths that attract the activation of investment opportunities and the development of new global products that serve the goals of the Federation and the sponsoring companies and increase the income of the Saudi Federation.
For his part, Saudi Federation Secretary General Ibrahim Al Qasim confirmed that the new partnership serves the strategic directions of sport in the Kingdom as it aims to enable the two sectors to work towards common goals in creating a quantum leap in the development of the field of advertising asset management. , supporting sports marketing rights and creating opportunities and global promotional products, as well as modern marketing, indicating that this partnership will also promote the exchange of experience and proposals and the use of the latest administrative and technical systems for the potential of both parties to achieve maximum return on investment in line with the Kingdom’s vision for the sports sector.
On the other hand, the company’s CEO Khaled Al-Khudair said the agreement supports the company’s commitment to a more integrated collaboration in advertising asset management and finding a fast and competitive course of action to attract marketing opportunities in the sports sector. and uphold their rights in accordance with the best international systems, explaining that the company will use all its capabilities, administrative and technical resources, and its professional staff to achieve the aspirations of the Saudi Federation from this partnership.
It is noteworthy that the signing of the agreement came after the Saudi Arabian Football Association announced a competition between large companies specializing in this field and companies with which it had previously dealt.
