Stock Pops as Apple Ventures into Artificial Intelligence

Apple stock experienced a brief surge on Wednesday following reports that the company is internally developing its own artificial intelligence large language model. As of midday trading, the stock is up approximately 1% for the day.

Apple Embracing Advances in AI Technology

This move by Apple indicates the company’s serious consideration of recent advancements in AI technology and its potential integration into future products. While Apple typically avoids using the term “artificial intelligence,” it often focuses on the more academic concept of “machine learning.”

Large Language Models Gain Popularity

Over the past year, there has been significant interest among technologists and investors in large language models (LLMs), an AI technology capable of generating text or code that closely resembles human writing.

Apple’s Internal AI Foundation and Chatbot

Reportedly, Apple has an internal AI foundation called Ajax, and a team of engineers has developed a chatbot referred to as “Apple GPT.” However, access to this chatbot is currently limited within Apple. According to the report, some Apple employees believe that the company is preparing for a significant AI announcement in the coming year.

Apple’s Use of Machine Learning

In addition to LLMs, Apple extensively utilizes machine learning across its products. Examples include Siri’s speech recognition and the Photos app’s ability to identify faces and pets.

Catching Up to Competitors

Apple seems to be relatively late in adopting the LLM trend compared to its competitors. Microsoft has integrated OpenAI’s ChatGPT into its software, Google has incorporated Bard into its search engine, Amazon will offer LLMs through AWS, and Meta recently open-sourced a major LLM project.

Collaboration with Qualcomm

Qualcomm, a company that manufactures processors for smartphones competing with Apple’s iPhone, announced a partnership with Meta to enable LLMs to directly operate on Android devices instead of relying on distant cloud servers.

No Comment from Apple

Despite HaberTusba’s request for comment, Apple representatives did not provide a response.