And if the next grand net social was French? Today, on has more and more good reasons to believe it. For some time now, the media has been constantly talking about a new platform called BeReal. And this time it’s not an American or Chinese platform, but a network social French. As we mentioned in the previous article, BeReal has moved from version 7.9 millions users at 20 millions, after a few months. At the beginning of 2021, this social network, which calls itself the adversary of Instagram, had only 10,000 users.
BeReal is a hit in the US
At the end of the year, Google and Apple publish their lists of the best apps of the year. And, of course, BeReal, which distinguished itself in 2022, appears on these lists. App Store Awards 2022 winners include 16 games and apps (including apps and games for iPhone, iPad, Mac and even Apple TV). Net social Apple named BeReal iPhone App of the Year. “BeReal’s innovative social app gives users an authentic insight into the lives of family and friends. […]”, explains the company from Cupertino. Google also unveiled the 2022 Play Store winners, which included not only apps for Android smartphones, but also apps designed for tablets, Chrome OS and connected watches. In any case, just like on the Apple platform, BeReal is rewarded on the Google platform as well. Actually the network social won “Choice Application public”, as reported by our colleagues from 01net. Thereby, on it can be said that 2022 was the year of BeReal. Recall that this network social is that it encourages users to be authentic.
Net social who asks you to be yourself
Every day at different times social asks users to take a photo and post the image. Once notified, they have 2 minutes to make this post. © Lemon Squeezer According to BeReal, this is a way to find out who your friends really are in everyday life. And the concept is a hit. So much so that now BeReal is considered menace the giants of TikTok and Instagram. Indeed, after seeing the BeReal idea become a hit, the two social networks were inspired by it to launch a similar feature. Moreover, some media outlets found it funny that Instagram is inspired by a new platform that positions itself as an anti-Instagram. Now it remains to be seen if BeReal will continue to grow. Actually the network social may follow the same trajectory as TikTok. But it could also end up like Clubhouse and other social networks, which were huge short-term successes.
