Since the Saudi Dakar Rally was held for the first time in the Kingdom in 2020, it has achieved great success at various levels and attracted the attention of all international media, who praised the outstanding logistical training that the Kingdom provided to the participants, including drivers and crews, as well as the outstanding media and services used by the media covering this event. Saudi Motorsports underscored the high prestige enjoyed by the Saudi Dakar Rally both in terms of participation and media coverage around the world, emphasizing that His Highness the Kingdom has managed to organize this global forum in a manner that befits its status Kingdoms. and the greatness of its people, and in a way that contributes to the long-term goals of the motorsport sector in the Kingdom of harnessing the power of motorsport to achieve the goals of Vision 2030.
His Highness said: “The Saudi Arabia-Dakar Rally is attracting media attention from around the world due to its nature and the level of enthusiasm and tension it generates, and we are committed to using this great media momentum to strengthen the position of the Kingdom and reaffirm its ability to host major international events and highlight the transformational journey the Kingdom is undergoing.” Accelerate the growth of its sports, social, cultural and economic sectors in line with the Kingdom’s Vision 2030, and highlight the scenic beauty of the Kingdom. , its vast wilderness, as well as the diversity of its cultures and ancient heritage, which is one of the benefits that the Kingdom derives from hosting such major events.
This year, millions of people around the world interacted with the rally, whether through the official website or through the rally’s channels on various social networks, in addition to the daily television broadcast of clips from the rally on many international channels that broadcast the event in about 190 countries, and also by the desire of many journalists and media professionals from major publications, newspapers and websites to cover the events of the rally from the very heart of the event.
Media statistics show the degree of huge interaction with the events of the rally, which exceeded the last three editions of the rally in Saudi Arabia. In terms of television broadcast, 70 TV channels broadcast this event to more than 190 countries, a total of about 4200 hours of television broadcasts, of which 13 hours Content per day is broadcast from Camp Bivouac, while over 560 media professionals have been accredited to cover the competition, representing 120 media outlets from 33 countries who are constantly present throughout the rally events.
The rally app, available for iOS and Android, attracted 24% more users, with 6.6 million visits, over 5 million visits for racing news and over 10.4 million website visits. Dakar Rally official website, and the percentage of video content viewed on the site and in the application increased by 68%, and interaction increased by 29%.
The number of video views on the official rally channels increased by 24%, recording 256 million views, and the number of subscribers of the rally’s social media channels increased by 20% compared to last year, forming a community of 6.7 million subscribers, from 2.6 Facebook million followers (up 4%), 1.8 million followers on Instagram (up 12.5%), 558K followers on Twitter (up 6.3%), 539K followers on YouTube (up 12.5%), 539K followers on YouTube (up 12.5%) 18%) and 864k followers on TikTok (up 156%).
As for the Saudi Dakar Rally channels, the number of subscribers increased to 139,000 subscribers, up 16%, audience engagement reached 55 million impressions, and video clip views increased to a record 26.5 million views across all social media channels.
It is worth noting that the Dakar Rally is one of the oldest and most powerful races in the world of motorsport given its scope, events and the level of excitement and enthusiasm it guarantees. edition of the ancient rally and the fourth in a row in a row, between December 31, 2022 and January 15, 2023, with over 820 drivers and co-drivers representing 68 nationalities from around the world, and more than 450 cars entered the race in six various rally classes.