Clubhouse’s Transformation: From Audio Rooms to Chat Groups

The Rise and Decline of Clubhouse

Thanks to audio channels, Clubhouse’s popularity skyrocketed during the health crisis. But today, the app is less relevant as users are less likely to be online. As a result, Clubhouse decided to focus on a new format: audio discussion groups.

Adapting to a Post-COVID World

The popularity of the Clubhouse application, which allows you to organize audio rooms, has increased dramatically. Unfortunately, due to competition and the lifting of COVID-19 restrictions, the number of users of this app has declined. In addition to staying relevant in a post-COVID world, Clubhouse has decided to make a difference.

Transition to Audio Messaging

If the venues that made it popular during the lockdown don’t go away, Clubhouse is now betting on some kind of audio messaging. This transformation was predictable for some time. In April, Clubhouse announced that it was laying off 50% of its employees. Indeed, in order to reinvent herself, she needed to work with a smaller and faster team. And this week Clubhouse is announcing their new version. The focus is on “chats”, discussion groups where users can chat with their friends using an audio format.

A New Way to Stay Connected

“To imagine a cat, imagine your group posts and Instagram stories meeting in a park, talking for hours, becoming best friends, and falling in love. Nine months later, they’ve created a new way to stay connected: a method that lets you hear your friends’ voices, meet their friends, and spend less time typing.”on in the ad.

Necessary Transformation

Clubhouse admits that the former version no longer meets user needs. During the health crisis, it was easy for users to find rooms to join because people were constantly connected. But with chats it will be different, since people who communicate do not have to be in touch at the same time. In addition, the new format is aimed at more discussions between people who know each other, as well as more public broadcasts.

In addition, Clubhouse makes face to serious competition. Really, son the home audio format has inspired other platforms that have launched similar features. Among them is X (formerly Twitter), whose Clubhouse-style audio channels are now a major feature. However, while Clubhouse is moving to audio chat groups, it doesn’t replace the old format. He will always be possible launch live performances.

Otherwise the news version also changes the way users connect to the platform. Previously, Clubhouse users followed other users, for example on Twitter or Instagram. But on the news version, they will be “friends” with other users, just like on Facebook. Clubhouse indicates follow the old version will turn into friend requests, on the new version. “We know what it is grand changes, but we believe this is the right long-term move for Clubhouse,” the platform wrote.