BeReal is starting to show signs of decline. The number of downloads as well as the number of users per day will decrease. Does an app that relies on authenticity need to reinvent itself? Will the next TikTok be French? This is a question that came up a few months ago when the BeReal tricolor platform climbed up the app store rankings, becoming menace for social networks like Instagram or TikTok. His recipe: authenticity. Unfortunately today on less and less confident that BeReal will follow the same trajectory as TikTok, whose growth surprised everyone. In an article published a few days ago, the New York Times points out that BeReal’s monthly downloads have been declining since September, according to Sensor Tower data. Also citing Apptopia data, the American newspaper also explains that the number of people using the app on a daily basis would be reduced by 61% compared to the previous year. son peak. This data suggests that in March BeReal had only 6 millions users per day compared to 15 millions in October.
Net social is he out of breath?
BeReal does not share son number of users, these ratings (along with App Store and Google Play Store ratings) are the only information we have about the use of this application. And if these data are still treated with caution, everything suggests that after a period of euphoria, BeReal will now have to fight to stabilize its growth. Recall that BeReal positions itself as anti-Instagram. Instead of encouraging your users to share photos or filtered videos, the French app asks them to post images at random times of the day. As a result, the publications are genuine, car unprepared. And to see other people’s posts, you have to share something yourself. And this idea was popular with young people. Instagram and TikTok also felt threatened, as they quickly rolled out similar features to BeReal’s on their social media platforms. Unfortunately, according to information provided by the New York Times, after the peak, BeReal seems to be showing the first signs of a decline.
Authenticity of BeReal questioned
According to the article, this possible that after a while, BeReal users got tired of this authenticity. Thus, the application would be faced with a dilemma: in order to accelerate growth, it must bring something new. But in doing so she can deny son identity and what made the application authentic. For now, on does not know what the trajectory of BeReal will be. It may be similar to TikTok. But BeReal could also end up like so many social networks that had their moment of glory before falling into oblivion. And the examples are many, if you only think of Clubhouse, the audio platform that made a splash during the health crisis and then went into decline.
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