YouTube Lowers Thresholds for Monetization to Attract More Creators
Introduction
YouTube has announced new thresholds for video monetization on its platform. The change will allow creators to start making money faster than before. Previously, it took 10,000 YouTube subscribers to generate ad revenue. But now, with just 5,000 subscribers, creators can participate in the YouTube Partner Program and generate income via financing fans.
New Thresholds for YouTube Partner Program
To be accepted into the YouTube Partner Program, creators must have 1,000 subscribers, 4,000 hours of valid viewing in the last 12 months, and 10 million valid YouTube Shorts views for the last 90 days. However, from June 2021, Google will lower the requirements to just 500 subscribers and 3 valid videos published in the last 3 days. The watch threshold has also been decreased to 3,000 hours. Creators who meet these new thresholds may apply to be integrated into the YouTube Partner Program and earn income by promoting products in videos or funding fans.
YouTube Wants to Attract More Creators
YouTube is opening video monetization gateways to more creators to keep up with the latest developments in the video platform industry. According to YouTube, the platform now has a dozen ways for creators to generate income. The new thresholds are part of YouTube’s strategy to adapt to a new generation of creators who build their business on diversified income streams, funding from fans, and brand sponsorships.
Strategy Against TikTok
YouTube is likely changing its terms to compete with TikTok, which has a similar format to YouTube Shorts. YouTube’s easier access to monetization makes it more attractive to creators, especially those who are just starting out. The strategy seems to be working, as Google announced in February that the YouTube Shorts format has already surpassed 50 billion views per day.
Conclusion
With the new thresholds, YouTube is making it easier for creators to monetize their content. This is part of the platform’s strategy to attract more creators and remain relevant to young people, especially in the face of competition from TikTok. As YouTube continues to revise its terms and conditions, creators can expect more opportunities to generate income from their content.
