Sunday falls new dawn for Russia fast- foodie former McDonald’s Corp. restaurants reopen under new trademarks and property, more Three decades later arrival of Western is very popular fast food chain.
Re-release the will begin on Russia Day, patriot holiday Celebrating the country’s independence, in the same pioneer location in Pushkin Square in Moscow, where is McDonald’s first opened in Russia in January 1990.
In the early 1990s, when the Soviet Union collapsed, McDonald’s came to embody the dissolution of Cold War tensions were vehicle for millions of Russians for a taste of American food and culture. Brand exit is now a file powerful Code of how Russia and the West at once again turning their backs on each other.
McDonald’s last The month said he was selling his restaurants in Russia one of The local licensee, Alexandre Gauffeur. The deal has been flagged one of most popular business Departing since Russia sent dozens of in thousands of Troops in Ukraine on February 24.
The famous “Golden Arches” were captured by McDonald’s down in sites in Moscow and Saint Petersburg, where they will be made way for a new The logo consists of two fries and hamburger pie against green background. The reopening will initially cover 15 locations in Moscow and its environs region.
The new Series name remains tight security secret. changing in The name of McDonald’s app on Friday for “My Burger” some online Thriller, but press the string team The RBC daily said this was only temporary.
Logo on The app’s homepage reads: “Some things are changing but they are stable work Here to stay.”
Russian media citing leaked Pictures of The new List, I reported the renaming of Dishes like Filet-O-Fish to “Fish Burger” and Chicken McNuggets to “Nuggets”. Reuters was unable to verify the site changes.
Possible headwinds
The governor said that plans To expand new Brand to 1000 locations across the country and reopen all chain restaurants within two months. But there may be some headwinds.
It takes decades build Brand, Peter Gabrielson said, professor of International Marketing at the University of Finland of Vasa and new Launch is critical for trade mark future success.
“Opening day is important because it’s a day first The time when consumers can feel, touch and see the brand and what it stands for is important how they react and it is clear people He’ll compare it to McDonald’s. added.
McDonald’s, the world’s largest burger chain, owned 84% of Almost 850 restaurants all over Russia took Shipping of up to $1.4 billion after the sale to Govor, which GiD LLC previously had run 25 restaurants.
Oleg Baruev of McDonald’s Russia said other franchisees will get the franchise option of work under new brand, but traditional The McDonald’s brand is leaving the country. McDonald’s said it would keep its brands.
McDonald’s last year generated about 9%, or $2 billion, of Its revenue is from Russia and Ukraine. McDonald’s has the right to buy Its Russian restaurants back In 15 years, but a lot terms of Selling to the Governor remain not clear.
tast news agency said on Wednesday, that McDonald’s will remain open as usual at airports and train stations in Moscow and Saint Petersburg until 2023, citing a source close to Rosinter restaurants, another franchisor.
Rosinter has unique An agreement under which the US company cannot withdraw the concession. they can work in TASS quoted the source as saying.
Rosinter declined to me comment. McDonald’s did not immediately respond.
