The Unforeseen Consequences of Twitter’s Name Change
It was unexpected, to say the least, but in the middle of summer, Elon Musk proudly announced the news: Twitter is becoming grand. An X is marked at the company’s headquarters in San Francisco. More than two months later, the change appears to have crippled the web giant according to this report provided by AppFigures. Analysts believe the development has caused a drop in downloads of the app, making it undetectable.
Alarming numbers for X
In detail, on recorded 13 millions downloads in July 2023, the month of the name change, up from 11 millions downloads in August and only 9 millions in September. These numbers are taken from well-established app stores: App Store, Google Play and Twitter Lite on Google Play. And the bad news for Elon Musk’s platform doesn’t end there. Indeed, AppFigures also noted that X’s net income was 4.8 millions dollars in September, almost a million dollars less than in August. However, this is twice as much as in early January, analysts note. It remains to be seen whether Twitter Blue’s monetization efforts will ultimately bear fruit, otherwise it will be difficult to turn things around. The coming months will be important in this regard, as the US presidential election in 2024 could increase the network’s audience. social. This is also not guaranteed and on I’m starting to hear more and more calls boycott networks social, accused of spreading too much misinformation and not doing enough moderation. A reputation that is already leading to rejection from advertisers seeking to avoid tarnishing their image. As a reminder, on I recently found out that X has an audience of 245 people millions daily active users. That means the service is down about 3.7% since when Elon Musk bought Twitter. Linda Yaccarino, the company’s CEO, prefers to see the glass half full and cites other statistics. So the manager emphasizes that X has 550 millions active users per month. This represents progression compared to the figure announced by Elon Musk in July last year: 541 people. millions. You can get other statistics on this topic by re-reading our article here.
