Is this the result of numerous scandals that have occurred in recent years? The survey conducted by Emplifi has something to worry about in the influencer marketing sector anyway. To find out how British consumers feel about influencers, analysts polled 2,500 people on place.
Is this the beginning of the end for influencers?
Among the main findings of this survey on notes, for example, that 57% of respondents say they do not trust the statements of the most popular influencers. This difference is important to note car on has been witnessing a rise in the number of micro-influencers for several years now, creators who have a small community (about 10,000 followers) but who enjoy an image of sincerity with their followers. But precisely, and this is one of the other lessons of the study, 51% of respondents say they do not trust these micro-influencers. Finally, and again not good news for the sector, 40% of UK respondents say they are willing to no longer buy a brand’s products if they use influencers to communicate. A harsh sanction that illustrates the lack of confidence in these strategies. Of course, this study, which was conducted in only one European country, must be qualified. In August 2020, we cited a much more promising study for profession. Thus, Takumi conducted a survey to observer perceptions of American, British and German consumers. For YouTube, 27% of people aged 16 to 44 said they were prompted to buy a product after watching a sponsored video, a figure that dropped to 24% for Instagram and 15% for TikTok. Seeing the glass half full on However, we can say that this is a wonderful conversion rate, which is much higher than traditional advertising.
