It is one secret for everyone, over the years Instagram has become place online influencer marketing powerhouse. With the advent of platforms such as TikTok, on you could trust the network social threatens the Meta, but in fact it doesn’t ifon according to the latest report published by HyperAuditor. The basic figure to remember is also very impressive. Thus, according to analysts, total The Instagram influencer marketing market will grow from $13.8 billion in 2021 to $22.2 billion by 2025. Experts cite several reasons for the success of the Facebook platform.
Instagram is still far ahead of TikTok
In the past, companies spent most of their advertising spending on traditional media. The advent of large platforms has of course gradually changed the game until a tipping point has been reached recently. In this context, Instagram and its 2 billion users have become a safe bet for advertisers. And on the platform, influencers give you the opportunity to communicate with your communities as closely as possible. And because it’s not direct advertising, the ad blockers widely used by Internet users are bypassed. Note that the good news for the platform doesn’t end there: HyperAuditor reports that 68% of marketers consider Instagram to be a tool to increase the visibility of their business. These data are confirmed by recent studies. According to an eMarketer survey of U.S. marketing managers, 72% of respondents plan to use Instagram in 2022 and 84% in 2025, compared with 45% and 55% respectively for son Tiktok competitor. It remains to be seen if influencers will join the Metaverse, one of the other big projects spearheaded by Mark Zuckerberg, by then. In the previous survey, they were enthusiastic about the idea anyway.
