Champions League final It is expected to bring an economic boost of Almost 75 million euros ($80 million) for Istanbul, the host country city.
MasterCard, primary sponsor of UEFA Champions League, and Garanti BBVA Payment Systems, a prominent company player in The payment ecosystem recently held a press conference where the discussion centered around impact of the football event on the national economy.
attendees at event Including Afshar Gurdal, General Manager in Türkiye and Azerbaijan of Mastercard, Deputy General Manager Murat Chagri Zozer of Garanti BBVA and General Manager of Payment systems from Garanti BBVA. In addition, Portuguese former national football player Luis Figo who As global Brand ambassador for MasterCard, was also present through event.
In his speech at eventJordal said that Istanbul will host the UEFA Champions League this year finalproudly sponsored by MasterCard for Almost 30 years old. Jordal highlighted Mastercard’s comprehensive analysis of card expenses in previous host cities of the last matches.
Consider Türkiye total Tourism revenue of 44 billion euros in the past yearand with Istanbul alone accounting for 40% of The total tourism expenditure during that period is estimated to be fans He will contribute about 75 million euros to the locals economy over weekend of the finalIt is to explain.
Meanwhile, Garanti BBVA’s Süzer emphasized the high impact of a fan card pregnant on shopping habits of football teams Derby days. According to Süzer, these card holders shop approximately 3.5 times more in team-affiliate stores compared to regular days.
In addition, Suzer highlighted rising spending trends of fans in Restaurants on Derby days. As Garanti BBVA, Süzer shared that she is dedicated to supporting Both clubs and card to users by providing customized campaigns and special Offers that meet needs of the fans.
“the desire for football Brings people all together over the world. I am happy. in the name of Istanbul final approach, my excitement grow, just like the football fans in Türkiye. that it great To feel the same feelings as the Turks fans. I hope so union It will be unforgettable experience for said Figo, a brand ambassador for Mastercard.
UEFA Champions League 2022/23 final Between Manchester City and Inter would take place At the Ataturk Olympic Stadium in Istanbul on June 10, 2023.
Calculations conducted by Mastercard and Garanti BBVA revealed the payment systems fans I stayed average of three nights in Host cities spent on average of 855 euros per person on the card.
the research stated that the amount of card spending of tourists in Host cities increased by 54% compared to the previous weekend and 41% compared to the following weekend.
On average, tourist finals increase card spending in Host cities average of 48%. The accommodation, food, clothing and health sectors come to the fore of sectors in which tourists are located spend more.