KAFD Enters Sports Arena with Al-Nasr Club Sponsorship Deal
Introduction
The King Abdullah Financial District Management and Development Company, represented by the KAFD project, has announced its entry into the sports arena with a sponsorship deal with Saudi Al-Nasr Club. The deal involves the KAFD project being a “platinum sponsor” for three years, starting from July 2023.
The Partnership
The partnership between Al-Nasr Club and KAFD project is a collaboration between the club and a company wholly owned by the State Investment Fund. This partnership is in line with the efforts to achieve the goals of the Kingdom Vision 2030 related to the sports sector. It is an effective partnership to continue the efforts of the Al-Nasr club to develop the work of the football team to reach a global position worthy of him and the rest of the clubs in the country.
About KAFD Project
The KAFD project, curated by King Abdullah Financial District Management and Development, is a symbol through which the company aims to achieve the ambitions of Riyadh Economic. The project is located in the heart of the capital, Riyadh, and includes cutting-edge office space, entertainment world-class centers, and luxury residences in an area of 1.6 million square meters. It is classified as the world’s largest LEED-certified mixed-use financial district and is an essential pillar of the Kingdom 2030 vision.
The Sponsorship
Through the club’s platinum sponsorship, the KAFD project seeks to expand distribution and strengthen its position as a center of excellence and modernization. The sponsorship aligns its brand with one of the Kingdom’s football teams, history, and achievements, demonstrating its commitment to strengthening relationships within the community and supporting sport as a catalyst for well-being and quality of life.
The Importance of Football in Saudi Society
Football is the most massive sport in the Kingdom, with 80% of Saudis playing, attending, or watching football competitions. The KAFD project is fully aware of what football means to Saudi society as it is a popular game. By sponsoring Al-Nasr Club, the KAFD project aims to develop health and wellness initiatives and express their happiness in a company that is a “platinum sponsor” of the club Al-Nasr.
The Benefits of the Sponsorship
The sponsorship is expected to provide Al-Nasr Club with a platform to connect with football fans. The KAFD identity will be prominently displayed on Al-Nasr’s digital platforms and accounts, in the stadium, and on the team’s products and promotional materials. This ensures its wide visibility, in addition to the privilege of KAFD to hold exclusive events at the club stadium and provide a unique experience to clients, partners, and project staff.
The Pride of Al-Nasr Club
Ahmed Al Ghamdi, CEO of Saudi Al-Nasr club, expressed the club’s pride in having KAFD as a platinum sponsor. He stated that the partnership symbolizes the strong connection between Pobeda and the largest Saudi projects, as a capital team, and the project is a thriving business center in the heart of the capital, Riyadh. It is a real opportunity for effective cooperation between the two parties to excel on and off the field, serving both sides of the sponsorship.
