Today, Facebook users need to install the Messenger app on mobile to access network messages social But that will change as Meta tests the reintegration of this Facebook messaging. The group indicates that it wishes to facilitate the sharing of newsfeed content (in particular those recommended by EAs) privately. You will no longer be required to install a messenger to send private messages to your friends. While this app is essential for private communication today, the messaging features will soon be re-integrated into the Facebook app. In a blog post, Meta says it’s testing this change. And over time, it will become available to more people. Recall that when Facebook launched Messenger, or rather “Facebook Chat” in 2008, it was a simple messaging feature integrated into the web. social. Application mobile Messenger was launched in 2011. Then, since 2014, Facebook users have been forced to install this Messenger app on their smartphones in order to access messaging.
Messenger will no longer be mandatory
Today, Facebook is retreating. “We’re testing the ability for people to access their Messenger inboxes in the Facebook app, and you’ll soon see how we expand those tests,” the company said in a statement. For what ? Apparently, this is part of a new Facebook strategy, which today face to the competition from TikTok. Net social Mark Zuckerberg relies heavily on his Reels videos (the equivalent of TikTok videos) as well as AI content recommendations. Facebook will increasingly display AI-recommended content instead of relying on a list of friends and pages a user follows. And, according to the company, when a user finds AI-recommended content interesting, it’s easier for them to share that content privately without switching between apps. “Over the next year, we’ll be developing additional ways to integrate Facebook’s messaging features. Ultimately, we want to make it easy and convenient for people to connect and share information, whether on the Messenger app or directly on Facebook,” the network said in a statement. social about this theme.
Facebook – 2 billion users
IN son announcement, Facebook also guarantees that, contrary to what has been said, the network social “not dead and not dying.” In February, he crossed the bar of two billion daily active users. However, in the future, Facebook will rely more on artificial intelligence. “There has been a shift in the last couple of years where people are logging on to Facebook more to be entertained, to discover something new, or to see what’s going on in the world. It is for these new reasons that we are investing in AI-driven research,” the network said in a statement. social. Height son The format of the reels to compete with TikTok is also important. Today, this format has more than 140 billion views per day on Facebook and Instagram.
