There were 900 on LinkedIn millions users in January, today there are 930 millions It is important to emphasize that we are still not talking about the number of active users per day or per month, but signals that the network social professional attracts more and more people The last few years have been a period of uncertainty for the mainstream social networks. The advent of TikTok has really put platforms like Facebook, Instagram, Snapchat or YouTube in a difficult position. However, targeting a completely different audience, LinkedIn does not seem to be affected. The proof of this is the network social Microsoft Professional continues to announce increases son Number of users. We recently learned that LinkedIn is now 930 millions users while he had 900 millions in January. Significant growth that the platform can enjoy. But as our colleagues at Social Media Today point out, LinkedIn only reports the number of users, not the number of monthly or daily active users. Therefore, figures should be treated with some caution. But, nevertheless, this information signals that more and more people are using the network. social professional. In addition, Microsoft is seeing an increase in the engagement of these users. The largest addition of new users was registered in India (4 millions new users), in the US (3 millions) and Brazil (2 millions). It should also be noted that LinkedIn now has a large community in Europe. Over 242 in total millions platform users on the continent, more than 224 millions users in the United States, but fewer than 261 millions users in the Asia-Pacific region. Below is the latest map of LinkedIn users worldwide published by the platform. © Linkedin
LinkedIn: an evolving platform
Since Microsoft’s more than $26 billion acquisition of the network social continued to develop. And for the time being, while the Redmond-based firm relies on generative artificial intelligence, LinkedIn is also capitalizing on the technology. Like Bing or Microsoft Edge, the web social Professional recently acquired new features based on ChatGP, the OpenAI chatbot. For example, LinkedIn used this AI to create a feature that allows users to improve their profiles. Basically, artificial intelligence analyzes the information available in the profile and determines the skills and experience that should be highlighted, and then writes the text to be placed on the user’s profile. The latter then only has to check and edit the automatically generated content in order to have a better profile. For recruiters, LinkedIn is also testing a feature that automatically generates job descriptions. “(…) when you are ready to post a job, just provide some basic information, including job title and company name. Our tool will then generate a proposed job description that you can review and edit, saving you time and effort, as well as giving you the ability to customize it to suit your needs,” explained Tomer Cohen, network product manager. social, in April. And, of course, LinkedIn is also benefiting from the changes brought about by the advent of generative artificial intelligence in the labor market. The platform offers hundreds of courses allowing users to learn new AI skills. And this is just the beginning. According to Cohen, LinkedIn is “actively exploring promising opportunities to create unique value and innovation.”
