According to a new study, more than half parents expose their children in social networks 3% parents Generate Income Majority Doesn’t Comply with Current Law Should We Pass a Law on Children’s Access to Social Media? According to a new study* by the Observatory of Parenthood and Digital Education, more than half (53%) parents have already shared content from their children on social media. Among them, 91% did it before their babies were five years old, 43% from birth. Also according to this study, conducted with the Canadian company Potloc (specializing in geo-targeted market research), 39% parents publish photos and videos of their children on social media at least once a month. 3% even go so far as to publish post with their children once a week.
Exposing your children business profitable
From parents By regularly exposing their children, a very small proportion (3%) are categorized as influencers. Understand that they are receiving benefits (gifts, promotions, or compensation) in exchange for messages from their little ones. In this category of paid “content creators”, 47% made it their main source of income, with 70% of the cases up to €5,000 per month. This “Internet money “, parents they owe this to their children, who, according to the study, are 74% the main “characters” of the videos they publish, even if 37% parents-influencers indicate that they accompany their children on video. More worryingly, the exposure of these child influencers comes very early, FranceTV Info stresses. 75% of them are exposed before the age of 5, 21% – from the first days of life. Only 17% experienced their first exposure between the ages of 10 and 16. reprehensible practice? 76% of influencers who responded to the survey say they have been criticized for publishing anyway. photos or videos of your children on social networks.
Outlaw parents?
I must say that in the absence of clear legislation on this very specific industry, misunderstanding can affect grand public. However, article 32 of the Charter of Fundamental Rights of the European Union concerning the prohibition of child labor and protection young people at work clear:
Child labor is prohibited. The minimum age for admission to employment may not be lower than the age at which the period of compulsory schooling ends, without prejudice to rules more favorable to young people and with certain exceptions. Young people admitted to work should enjoy working conditions adapted to their age and should be protected from economic exploitation or from any work that could be detrimental to their safety, health, physical, mental, moral or social or jeopardize their education.
The rules that parents influencers seem to be ignoring. This is evidenced by the Observatory study. of Parenting and Digital Education based on declarative responses. Among the influencers interviewed, the majority felt that these rules were not followed. 6 parents 10 say, for example, that it takes them up to an hour to prepare before posting a photo or video of their children. The same proportion explains that you have to start over 2 to 10 times before you get the content you want. The operating frequency is even more significant. 60% parents respondents admit that they do not respect the rest, homework and free time of their children. 36% appoint time pause and only 30% set the frequency maximum content creation. Other numbers eventually stifle the practice. 85% parents influencers post content that requires this intensity of work at least once a week, 38% do so at least once a day. More serious, 44% parents make sure they get their child’s consent before posting content about them. Reading this data backwards means that 66% parents do not respect the consent of their children. The study does not indicate the proportion parents non-influencers post messages without the consent of their children.
Hidden child labor?
Since their image generates income, comment Are these child influencers being paid against their will? In this regard, French law already has strict rules. The Decree of April 28, 2022 establishes conditions regarding the supervision of the commercial exploitation of images of children under 16 years of age on online platforms. Companies are required to pay Caisse des Dépôts any cash income due to the child. Here’s whaton requires a specialized repository. Caisse des Dépôts strives mission ensure that their remuneration is withheld until they reach the age of majority. Legal representatives may not, under any circumstances, credit or debit this account. So much for theory. In practice, some parents influencers, with the help of partner companies, seem to get around this system in a very simple way: by appearing on video with their children, even if they are content stars. So companies pay parents not children. Thus, according to the Parenting Observatory study, 66% parents- Influencers use their rewards for their children (clothes, hobbies, extracurricular activities). For 60% of them, the reward goes to school supplies or meals for the whole family. Worse, 36% parents explain how to use this income for yourself. To put an end to these abuses, Economy and Finance Minister Bruno Le Maire launched a public consultation in early 2023. Influencers have already been singled out for misleading marketing practices. *This Parenting and Digital Education Observatory study was conducted by Potloc, via survey in social networks from November 9 to November 21, 2022. 1273 people answered this questionnaire, including 1000 parents French for children under 16 and 273 parents French influencers of children under 16.
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