Employees promote (or criticize) their company on LinkedIn. This trend is of interest to communications departments, who see it as an opportunity. This is good news for LinkedIn, but the network social there are other issues to deal with. This is a new concept that we recently discovered while reading a LinkedIn article on The Conversation. Researcher Theo Tsanidis of the University of the West of Scotland is indeed returning to the notion of a work influencer.on can be translated as influence on work. What exactly? Some employees are used to talking online social LinkedIn. They express, often with authenticity, the challenges that arise as well as the joys of their daily work.
Good business plan?
Of course, this hasn’t escaped the attention of communications departments, who see it as an opportunity to improve their company’s brand image. Indeed, these publications are often much more sincere than press releases and traditional company publications. Mass phenomenon. The researcher also found that more than 13 millions LinkedIn members have switched their profiles to Creator mode, allowing them to get more insight into their posts. They also use the most popular hashtags to reach even more people. In total, vlogs dedicated to various professions have been viewed several billion times. By skilfully managing these creations, marketing departments could guide their employees and improve their image. They still have to give their consent. In some cases, these proceedings may also turn against the employer if the employment relationship ends badly.
LinkedIn is on the hunt for fake accounts
Either way, it’s good news for LinkedIn, which has seen its traffic skyrocket since the pandemic began. Net social However, Microsoft has issues to deal with, starting with an abundance of fake accounts that can undermine user trust. Last year, we also told you about the many fraudulent activities affecting Internet users. LinkedIn pointed out son side of their efforts to improve security on the platform. Oscar Rodriguez, the company’s senior director of trust, privacy and fairness, insisted on the need to “inform users and enable them to understand the risks they may face.”
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