Like WhatsApp and Instagram, Snapchat is a platform designed for smartphones. This network has been in existence for over 10 years. social exists, but until now this one was only available via smartphone app. However, this is changing from this week, Snap announces a new Snapchat interface for web which allows users to access some network features social when they are on the computer using the Chrome browser. “With more than 100 millions of Snapchat users who use our voice and video calls every month on average, we’re excited to offer our community a new way to continue communicating on their computers where they’re already working, studying and browsing. Snapchat for the web includes core messaging features such as chat reactions and chat reply, as well as lenses coming soon.on in the ad. To access this version for web Snapchat, the user must go to the page web.snapchat.com. But, unfortunately, at the moment the novelty is only available to Snapchat+ subscribers living in the US, UK and Canada, as well as to all users living in Australia and New Zealand. The good news is that Snapchat plans to bring this feature to all of its users around the world. But on do not know when. As well as on I don’t know for sure if this interface will be in the long run web will be limited to Snapchat+ users (as currently in the US) or if Snap rolls it out to everyone. Remember, Snapchat+ is version Paid snapchat. Launched at the end of June, this subscription costs $3.99 per month and is available in the US, UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. Snap describes Snapchat+ as “a set of exclusive, experimental and pre-release features.version. »
Snap, network social tip-top shape?
And it looks like Twitter, Snap wants to have an additional revenue stream that will reduce its reliance on ad revenue (which was impacted by the iOS ad tracking update). In any case, the new interface that allows you to use Snapchat on a computer should stimulate netizens. social to spend more time there and also to increase the number of these users. Although Snapchat is not experiencing as much growth as son TikTok competitor, network social always attracts new users. For example, in the first quarter of 2022, the number of daily active users increased by 18% to 332 people. millions users. “Our first quarter results reflect the core momentum of our business in a challenging operating environment as we grew our community 18% year-over-year to 332 people. millions, and increased our revenue by 38% year-over-year to $1.06 billion in the quarter,” said Snap CEO Evan Spiegel. “We remain focused on creating value for our growing community, generating ROI for our advertising partners, and investing in our massive augmented reality capabilities. »
