The Saudi Sports for All Federation has signed a memorandum of understanding with a Japanese sports event marketing company to improve aspects of cooperation between the two parties by sharing knowledge and experience in various fields, including sports events and information marketing. campaigns.
The memorandum, signed at the headquarters of the Saudi Federation of Sports for All in Riyadh, promotes the development of sports groups, sports events and marketing research, according to which both parties will work to support public sports events and events, in addition to cooperation in the field of marketing and communications and organizing strategic campaigns to raise awareness of physical activity practices. This is part of the Saudi-Japanese Vision 2030 project which aims to increase public and private sector participation between the Kingdom and Japan.
This move reflects the interest of the Saudi Federation of Sports for All in the development of society, offering various initiatives to encourage the participation of sports, based on the slogan “healthy and sporting community”.
Shaima bint Saleh Al Hussaini, Executive Director of the Saudi Sports Federation for All, explained that the purpose of this memorandum is to provide opportunities for the development of community sports initiatives in the Kingdom, especially to ensure that the vision of the company is in line with the goals. The Saudi Arabian Federation of Sports for All, which promotes health and fitness for the Saudi community and enables all members of society to lead healthier and happier lives.
Notably, the MoU is complemented by the efforts of the Saudi Federation of Sports for All, which align with the Quality of Life Programme, one of the Kingdom’s Vision 2030 programmes, where the Federation of Sports for All seeks to increase the level of physical activity in the Kingdom and the Federation has committed to providing 40% community members across the Kingdom the opportunity to participate in daily sporting activities by 2030.
