MBC Group announced that it has entered a new phase of strategic collaboration with the Anghami platform to reach Arab audiences around the world by appearing during the presentation of content, live performances and media for various top-rated entertainment categories and segments. , such as The Voice, Arab Idol, as well as 17 TV channels, a number of radio stations, own music label, all major social media channels and the world’s leading Shahid platform.
Commenting on the new milestone with Anghami, Fadl Zahreddin, Director of Emerging Media Group at MBC Group, said: “After our successful partnership of almost a decade, we continue to work with Anghami to create new opportunities and strengthen our strategic cooperation relationship. encouraging up-and-coming talents and creating outstanding music content from MBC’s biggest productions and platforms, and including it on the Anghami platform for the enjoyment of subscribers in the region.
In line with Anghami’s commitment to expand its global footprint and strengthen its footprint in the Middle East and North Africa, the new partnership culminates in a broader collaboration between the two parties to bridge the gap between digital and traditional entertainment.
For his part, Eddie Maron, co-founder and CEO of Anghami, said: “This strategic announcement confirms the high and growing trust that industry leaders have in the Anghami platform, such as MBC Group, and demonstrates our exceptional capabilities. to provide an unparalleled experience. We look forward to strengthening our position as the leading entertainment and music broadcasting platform and we will continue to develop our vital strategic relationship to reach Arab audiences around the world.”
