As her income declines and the number of Facebook users also decreases, Meta decides to consolidate her social networks. In its blog, the company announces test new Accounts Center interface for Facebook and Instagram. The two social networks do not merge. But with this new interface, users will be able to easily switch from one account or profile to another. On the other hand, it will be easier for new users to create their accounts on these two platforms. If you have a Facebook account and one or more Instagram accounts, the new feature will allow you to easily switch between accounts. While Instagram already allowed you to switch from one account to another, the novelty here is that they will have our Instagram accounts as well as Facebook in the same place. © Meta Meta also says that each account’s notifications will also be “handily displayed” so that users can easily keep track of everything. This new feature is currently being tested on iOS, Android, and web for computers. By seemingly making it easier to switch between accounts, Meta wants to encourage users to spend more time on all of their services. Indeed, instead of opening the app, they can, for example, easily switch to Instagram after consulting Facebook, instead of going to the home screen to open the app.
Creating an account just got easier
A new interface created by Meta could encourage users to spend more time on Facebook and Instagram (instead of going to TikTok?). But beyond that, it can also help the company grow its user base. Indeed, Meta has overhauled the Facebook and Instagram new user registration process, as well as the login process. “New users of our products can create a Facebook or Instagram account and then use that account to sign up other users. And people who have both a Facebook account and an Instagram account can now easily use their login credentials for one app to access the other, as long as their accounts are in the same Account Center,” Meta says. . This has been tested on mobile applications. When it comes to security, Meta ensures that devices in place remain in effect in this update. If someone turned on two-step sign-in on son Facebook, this check will remain required when the user logs in with son Instagram ID if this connection is made from an unidentified device. It remains to be seen if this will help Facebook get back to growth or Instagram get better. face in TikTok. In February, when announcing its quarterly results, Meta reported a decline in the number of Facebook users. As for Instagram, it is trying to counter TikTok by betting on short videos called “Reels”. But at the moment, these efforts do not seem to have brought the expected success.
