Toblerone will have to drop “Switzerland” from its packaging where mountain-shaped chocolate will not be produced exclusively in that it home country from 2023.
established in 1908 in Tobler family Triangle Chocolate Factory has been produced in Bern, in the heart of Alpine country.
But the brand’s owner, American food giant Mondelez International, said Toblerone would open a store new production line in Slovakia in the end of The year ‘To respond to growth demand. “
Mondelez International told AFP (AFP) in Email statement stating that it is continuing to invest in Bern factory.
release of Production line in Slovakia, where Mondelez also Produce Milka and Suchard chocolate, will “open large capacity” at Bern site, which will eventually allow To be manufactured millions of Mondelez said.
“For legal reasons, the changes We come to our production requires us To adjust our packaging to match with “Swiss law specifically requires that the word ‘Switzerland’ be removed from the front of the packaging,” the company said.
Toblerone produces 7 billion chocolate bars per year with 97% of Export production to 120 countries. They are everywhere at the airport duty-Free shops.
