turkey plans To participate with a new strategy to promote its brands and merchandise and is looking to embrace multiple channels such as TV, sports organizations as well new store concepts, as they look to expand range of Its exports also to remote markets.
Turkey has over Recent years have expressed their intent to increase sales to remote geographies and work unobstructed plans.
to ensure greater recognition of Its export products, Turkey now plans To participate with TV series And moviesvideo games and touching names on social media on Sunday.
He cited the draft strategy Prepared by the Ministry of Commerce, which has been transferred to the relevant NGOs (NGOs) for evaluation.
Draft strategy and action plan for remote countries highlights with the aim of extending range of Exports and sales increase to 18 countries.
These include the United States, Australia, Brazil, China, Indonesia, the Philippines, South Africa, South Korea, India, Japan, Canada, Malaysia, Mexico, Nigeria, Pakistan, Chile, Thailand, and Vietnam.
The total Foreign sales of these countries increased by 42.2% year-over-year in 2021, to reach $27.16 billion, according to data collected from the Turkish Exporters Association (TIM).
The number increased from $18.9 billion in The data showed 2020, despite the repercussions of the Corona virus pandemic and the turmoil in supply chains.
turkey currently He carries just A 0.26% share of $8.2 trillion worth of imports of Target 18 countrieslocated in the average distance of 8,500 kilometers (5,280 mi) of the country.
Ankara expects more openings up to these markets and increase exports to the level of At least $82 billion.
record $225.4 billion in 2021 and government Adjusted its target to $250 billion and $300 billion set for 2022 and 2023 respectively.
The strategy envision setting up of a support program That will ensure bigger vision of Turkish brands in sports and fashion eventsincluding the Olympic Games, world mugs, drive sports And international Fashion weeks.
turkey plans to back opening of various Concept stores in countries where ‘pop-up storesand pop-up Retail concepts have become particularly popular and in sectors such as luxury goods.
The strategy Deep analysis of projects and guidance for comp for all of The countriesincluding potential product groups, investment environment, and trade And business policies and market features.
Sub-sectors and capabilities will be identified of these in Related countries It will be analyzed, followed by preparation of Target-focused entry strategies, according to the roadmap.
sectoral trade Delegations will pay more Frequent visits to relevant markets, backed by excursions of general trade delegations at least once a year.
turkey plans to boost financial support for Sectoral delegations and increased participation in nationalIndividual and virtual Exhibitions.
The strategy also imagine the greatest support for Advertising activities in print and visual media also Targeting countries, consumption channels, shopping malls and chain stores. Activities will strive to achieve special forward “to make in Turkey” tag.
Other activities related to Turkish goods and services will include promotions and cooperation with influencers on social media.
TV series and movies as well as videos gameswill also It is embraced to raise awareness, driven by collaboration with series And movie Actors and placement of products on these platforms.
according to strategyTurkey is looking forward to support Enhancing activities by directing leading brands to become patrons and reputable international events to be held in remote countries.
Events that can increase recognition of Turkish TV series and film production in The international will the arena also seek after. And support for Share in this programsthe world’s most prestigious film festivals, biennials and festivals planned to increase.
