It’s the end of an era. Over a decade, Meta (formerly Facebook) has recorded growth of son annualized turnover every quarter. Mark Zuckerberg announced yesterday that the tech giant’s revenue for the past three months was $28.8 billion, down 1% from the same period in 2021. Among the most notable losses are on can be mentioned division Reality Labs, which works on the development of the metaverse in particular, recorded a negative result of $2.8 billion this quarter. But Meta is mostly suffering from lower advertiser spending due to the current economic downturn. Similarly, Apple App Tracking Transparency cost the tech giant almost $10 billion in ad revenue last year, and the impact is likely to continue into 2022.
Facebook focuses on short videos
However, the Meta has several reasons to be happy. Thereby, on we can see the increase in the number of Facebook users by 3% this quarter, and now there are 1.97 billion of them. Similarly, 2.88 billion people use every day son the Facebook, Messenger, Instagram and WhatsApp app ecosystems, up 4% year on year. From son For his part, Mark Zuckerberg acknowledged that “the situation seems worse than three months ago.” To raise the bar, he plans, among other things, to reduce the “growth personnel for the coming year.” There’s no doubt he’ll be discouraged, and the leader still wants to rejoice at “stronger engagement trends than we expected” on Facebook. Coils, these very short videos that the tech giant has borrowed from TikTok are doing very well and should be a major monetization driver in the future on Facebook and Instagram. Not everyone likes this strategy, however, and famous influencers like Kim Kardashian and Kylie Jenner have urged Instagram to keep going. son identity and stop wanting to be too much like TikTok.
