YouTube is still heavily dependent on its short films, son a short video format heavily inspired by TikTok. Techcrunch tells us that the voice narration feature off deployed on version iOS application. This tool has already made the heyday of the Chinese platform. Specifically, videographers can use narration to add comments to videos. This can be especially useful for certain types of creations. We are thinking in particular about tutorials, or even cooking recipes, or even accompanying some of the more humorous videos.
Are YouTube shorts attractive to internet users?
It should be remembered that YouTube is multiplying initiatives around these short films to convince videographers to take the plunge. To give just one example: now possible Respond to comments by posting a video. Chinese competitor already offers it option since 2020 and it has proven to be very effective. And for those still unconvinced, it’s also good to remember that YouTube will be offering ad revenue to creators who use the Short format. You can also read our article where we will go back in detail to this new affiliate program that could change everything. The question of size remains: does YouTube really have chance catch up on TikTok? While it’s still too early to tell, Google CEO Sundar Pichai recently delivered some good news on the matter and he revealed that Shorts are gaining traction on YouTube with 30 billion views per day. At the same time, US users are responding, according to Sensor Tower. In August, they spent an average of 73 minutes on the service, i.e. progression by 3% during the year. This is a lot better than a platform like Instagram, which sees a 9% drop in traffic. From son On the other hand, TikTok is growing at 9%, but its growth has largely slowed down. It really was 45% year on year at the very beginning of the pandemic. Finally, remember that YouTube is not the only service chasing TikTok. Meta also relies heavily on short video formats with Reels it. met very prominently on their social networks Facebook and Instagram.
