Founded almost 20 years ago social Facebook (now owned by the Meta group) still continues to federate millions users every day. However, it’s been a few years since on Facebook’s ad in decline, the fault of new apps cut out for the youngest. A new study confirms once again that people under 18 are increasingly leaving Facebook.
Facebook, network social for those over 40?
Indeed, the more years pass, the more Facebook confirms son network status social for the old ones. Thus, the latest study by the Pew Research Center shows that only 32% of 13-17-year-olds use Facebook. For comparison, in 2015 more than 71% used the network social from Mark Zuckerberg. A dizzying fall, often with young people linking Facebook to the web. social… from them parents. © PEW Research Center According to Jules Terpak, content creator: “There are now over five popular social networks offering endless scrolling, and our minds are unable to separate or prioritize our relationship with all of these platforms. For the sake of time and common sense, people should weed out platforms that start to lack incentive to add value.” According to The Verge, “Many young people perceive Facebook as a network for users in their 40s and 50s.” For young people, Facebook content is perceived as boring, negative and misleading. However, if the younger ones are not addicted to Facebook, they remain very dependent on other social networks. In particular, we find 62% on Instagram, compared to just 10% in 2015, and 59% on Snapchat. Obviously, TikTok stands out as a reference network, with almost 70% of the youngest people using the platform every day. AT total, about 36% of teenagers believe that they spend too much time on social networks. Conversely, only 8% of teens said they felt they weren’t using social media enough.