OUR budget influencer-focused marketing to increase in 2023 TikTok and Instagram will remain reference platforms French MPs want to regulate the influencer profession If an influencer star with grand public faded in recent years profession remain optimistic about son coming. In any case, this is whaton can learn from a study published by Open Influence. For greater clarity, analysts interviewed 150 marketing managers. Overall, 64% of respondents indicated that their budget influence will increase in 2023. In terms of other good news for the sector, 70% of respondents say they are looking to secure a long-term contract with a content creator. They say they are convinced they can make a real connection with their community and that this will have a positive impact on their brand image. This study also made it possible to take stock of the report force between major platforms. It’s no surprise that Instagram and TitTok hold the lion’s share of the influencer marketing market. If the network social The meta dominates, with the report noting that TikTok is experiencing the strongest growth. The most commonly used content by influencers remains short videos or stories. However, the photographs have not disappeared and remain second the most used format right before long videos.
“Influencers” in the field of view of deputies
If there is anything about this information that gives the sector optimism, influencers have not had good press lately. The excesses of what some call “influencers” are also widely highlighted. French politicians are also in the process of responding and the bill is currently being studied in Parliament. Very rarely in the National Assembly, it was unanimously adopted by the Committee on Economic Affairs. This text plans to “combat the excesses of influencers on social networks.” In particular, he will supplement the Consumer Code with provisions relating specifically to this area of activity. According to Socialist MP Arthur Delaporte, the idea of the elected officials is to put an end to the “law of the jungle” and the “lawlessness” that will be in place at the present time. His colleague Stéphane Voyette, a Renaissance MP, abounds son meaning. He denounces the “disgusting, unmoderated values” propagated by some influencers, as well as the “easy money, appearance, above all, the conflicting nature of secularism.” The text will now continue its parliamentary movement between the Senate and the National Assembly. Its adoption should not be cause for concern, as there appears to be consensus on it.
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