When a competing service becomes a hit, Meta doesn’t hesitate to draw inspiration from it to improve its Facebook and Instagram social networks. For example, Mark Zuckerberg’s company took inspiration from Snapchat Stories and offered the same format across two of its social networks. And when TikTok broke through, Meta was inspired son video format to create the equivalent called Reels on Instagram. We can also bring an offensive conducted by the company on audio format, for the Clubhouse counter.
Instagram interested in the network’s flagship feature social Be real
Now it’s a young network social (French) BeReal, which is on the Meta’s radar. This new platform is positioned as anti-Instagram. As we explained in the previous article, users post photos there every day. But this app randomly chooses when this photo should be sent. And if posting a photo is optional, it is required if you want to see photos posted by your friends. “Every day at different times, everyone is simultaneously notified to take a photo in 2 minutes. Find out what your friends are really doing in everyday life”, can be read on the main page of the site web BeReal company. This simple principle of authenticity has allowed the app to become a hit in the United States. And that hasn’t escaped Meta, which is already developing a similar feature for son net social Instagram.
This feature is still undergoing internal testing, but Instagram may roll it out later.
It was the developer Alessandro Paluzzi, a specialist in reverse engineering, who discovered this novelty, hidden in the Instagram application. The new feature is called IG Candid Challenges, and according to the developer, it sends a notification to users at various times asking them to post a photo. After receiving the notification, the user has 2 minutes to publish.
#Instagram works on IG Candid Challenges has feature inspired @BeReal_App ???? ℹ️ Add other people’s IG Candids to yours story tray. And every day at a different time, get a notification on capture as well as share picture in 2 minutes. peak.twitter.com/caTCgUPtEV — Alessandro Paluzzi (@alex193a) August 22, 2022
But at the moment IG Candid is not available at grand public. According to the Engadget website, an Instagram spokesperson has confirmed that the feature exists. However, this is an internal prototype that has not been subjected to “external” testing.
BeReal is number 1 in the US, and its competitors have something to worry about
Either way, it’s okay that the Meta feels threatened by this network. social and that it’s testing a feature inspired by it. Indeed, at the time of this writing, BeReal is #1 in the US rankings. apps apps from the App Store, and Instagram is in seventh place. place. In France, BeReal is still trailing Instagram at 14th. place App Store rating. What’s more, as with Stories or the TikTok video format, other companies (even those that don’t offer social media) may later have been inspired by BeReal’s flagship feature.
