More than 40 European competitors to Google’s shopping service urged EU antitrust regulators on Monday to use newly approved tech rules to me ensure Alphabet unit corresponds with 2017 EU order to allow more competition on his search page.
The European Commission fined Google 2.4 billion euros ($2.33 billion) five years ago, and told the company to stop favoring its shopping service.
The company later said it would treat Its shopping service is the same competitors When they bid in auction for Ads in the shopping box that appears above of search page.
But in In a letter to EU antitrust chief Margrethe Vestager, 43 companies – including Britain’s Kelkoo, France’s LeGuide Group, Sweden’s PriceRunner and Germany’s Edudu – said the proposal was legally insufficient and did not result in them benefiting from ad auctions.
“UNHCR needs to reopen space on general Search results Pages for The most relevant providers, by removing Google Shopping modules that allow number competition but lead to me higher Prices and lower options for Consumers and unfair transfer of Profit margins from merchants and Google’s competing CSS systems in The message, seen by Reuters.
CSSs refer to shopping services by comparison.
They said Google’s mechanism violates the Digital Markets Act (DMA), Vestager’s new rules Aiming to rein in in The power of tech giants that will apply in mayo next year.
Notable Google Inclusion of Shopping modules are a violation at first glance of DMA ban on Self preference,” they said.
“Consider what is unambiguous new legal frameworkNow is the time walk the talk. The most important issue in the heart of calls for DMA needs effective termination, ‘companies, from 20 European countriesHe said.
