People in Moscow who They were disappointed when Starbucks closed their coffee shops After Russia sent its troops to Ukraine, you may now feel the hit of caffeine of Hope: Almost a similar process opens in Capital.
The name is almost the same: Stars Coffee. The motto can be twins separated at birth of Starbucks mermaid with hair flows, a small mysterious smile and star above it head – anyway instead of Starbucks crown wears a Russian headdress called a kokoshnik.
The menu, judging from the company’s app a day before the store’s official opening Friday, will look familiar to any Starbucks customer.
Starbucks said Thursday that it does not own comment on The new stores.
Starbucks, headquartered in Seattle, one of the most obvious of wave of Foreign companies that withdrew out of Russia or suspended their operations in Russia’s response military proces in Ukraine. Other companies include McDonald’s, IKEA and fastFashion giant H&M.
Departure of These companies were a psychological blow to the Russians who Get used to the comforts of Western-style consumer culture. But Russian businessmen saw an opportunity in Not busy all of a sudden stores.
Former McDonald’s outlets reopen their doors and attract more crowds Under the name Vkusno – I Tochka. Although the name doesn’t roll off Tongue is easy and it’s a little embarrassing translate (roughly: it’s delicious – period), the menu is a testament that imitation is the most accurate form of Flattery.
Yunus Yusupov, famous rap artist who He uses the stage name Timati, and restaurateur Anton Pinsky partnered with him buy Starbucks assetsand then took tradition strategy a step Further by giving the process in English-language Noun.
in news Thursday conference, they vowed to reopen all former Starbucks under new identity and even expand business. The American company had built Its Russian operation to about 130 stores Since entering the country in 2007 stores It was owned and operated by the franchisor, Alshaya Group of Kuwait.
While the close similarity of The new Their predecessors’ operations can be seen as the inspiration and effort of someone else, Starbucks and McDonald’s successors also fit a nationalUnderstandable pride. Since sanctions and the withdrawal of foreigners have hampered Russia, officials have repeatedly emphasized that Russia will overcome it by relying on its own resources and energies.
But there is more to come.
Now the economic situation is difficult, but now is the time of Chance”, Oleg Iskandarov, President of The holding company that participated in Starbucks deal for the state news TASS Agency. “in order to past Four months, we have been actively looking at the exit of companies along the lines of the example of Starbucks. There are many more Similar examples, but we can’t talk about them yet. ”
